Motorola on Thursday introduced the keenly-anticipated Moto X, a Google-centric smartphone that buyers get to design themselves. Moto X is the first Motorola smartphone created in collaboration with Google since the Internet titan completed its $12.5 billion purchase of Motorola Mobility in May of last year. "At Motorola our roots are deep in mobile hardware -- we invented mobile communications," Motorola Mobility Canada general manager Odile Guinot said in a release. "Now, as a Google company, we've become the kind of company that can build a smartphone like Moto X," Guinot added. "It fuses our history of mobile innovation with the best of Google mobile services." "Moto X promises to be unlike any device we've offered before," said Jeff Bradley, senior vice president of devices at US telecom giant AT&T. Moto X will work on an array of telecom networks, according to Motorola.